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A Data Lake is a scalable storage system that holds vast amounts of raw, unstructured, and structured data in its native format. Unlike traditional databases, Data Lakes support all data types—text, images, videos, and logs—making them ideal for advanced analytics, AI, and machine learning. They enable organizations to store data cost-effectively and analyze it flexibly using modern tools. With a Data Lake, businesses can unlock deeper insights, innovate faster, and stay ready for future data demands.